New Marketing Manager Appointment
October 1, 2004
New Group Marketing Manager To Help
Spearhead Expansion Drive
BSW Timber, the UK's largest sawmilling business, has announced the appointment of a new Group Marketing Manager, effective from October 2004.
Bryan Crennell (32) will be based at the BSW sawmill in Cargo, Carlisle, and will head up a new marketing function for the group, which includes six sawmills in the UK and one in Latvia. He will report directly to current BSW Sales and Marketing Director, Alan Wheat.
Speaking about his appointment, Bryan says: "BSW Timber has an excellent reputation in the trade and manufacturing sector, so when the opportunity arose to join the company, I seized it with both hands.
"This is a very exciting time to join the company, which is currently enjoying a major period of expansion in both its infrastructure and market share. In my new role, I will be looking forward to building on the group's existing marketing and communications activity, as well as developing both market and supplier research to enhance our business.
"Most importantly, I'm looking forward to building and developing key trade marketing relationships," he adds.
Bryan brings to BSW Timber a wealth of experience secured at senior marketing positions with major UK companies during the last 10 years. These include Reg Vardy, the automotive dealer, optical retailer The Health Clinic, and sports, fashion and outdoor retailer Blacks Leisure Group.
Alan Wheat, BSW Timber's Sales and Marketing Director says: "We are very pleased to have Bryan on board at BSW.
"He brings with him not just a strong understanding of marketing in both consumer and business-to-business sectors, but also valuable experience in building marketing relationship with key trading partners. He makes a great addition to the team, based in Carlisle, and we wish him all the best for the future."